Wednesday 27th March 2019April - Home Improvement Month
(BHETA National Campaign)
Following the success of their 2018 campaign engaging 11 million DIYers, BHETA is running a National Home Improvement campaign this April intending to galvanise consumers to improve their homes. A November 2018 online survey conducted by BHETA amongst 2001 UK home owners revealed that 69% of Brits don’t love their home, a place so crucial to well-being. Addressing the issue, the campaign's tagline ‘Love The Home You Live In’ intends to encourage consumers to join the movement and make at least one change in their homes this April. When asked which area of the house they would work on, 20% of respondents chose Kitchen as priority, while bathroom and bedroom with 17% each took second place. The campaign is expected to reach millions via national and regional as well as traditional and Social Media channels. It embraces 4 main themes: General Home Improvement, Decorating, Garden & Outdoors, Smart Home with lots of how-to advice provided to consumers.